RCB leads both brand and business value charts for the first time ever, but TV viewership drops sharply, shows Houlihan Lokey’s IPL Valuation Study 2026.
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Two record sales, one $20.6 billion league: What’s driving IPL’s valuation despite fall in TV viewershipTwo record sales, one $20.6 billion league: What’s driving IPL’s valuation despite fall in TV viewership
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